
About Us
Big Apple Alliance is an event marketing firm located in the heart of New York City. Our mission is to provide our clients with the most creative and effective marketing solutions that drive results. We believe in building strong relationships with our clients and delivering exceptional customer service every step of the way.
Our Process
At Big Apple Alliance we follow a structured process, so we can consistently deliver impactful and successful campaigns for our clients. We are regularly refining and improving our approach in order contribute to long-term success in the dynamic field of face-to-face marketing.
Our Approach
At Big Apple Alliance, we believe that every event is unique and deserves a customized approach. We take the time to understand our clients' needs, goals, and target audience to create a tailored plan that delivers results. Our team of experts works tirelessly to execute flawless events that exceed our clients' expectations.
Our Commitment to Success
At Big Apple Alliance, success is not just a goal; it's a commitment woven into the fabric of our approach. We measure our success by the success of our clients, and we stand resolute in our pledge to elevate brands through the power of face-to-face marketing. Join us on a journey where commitment meets achievement, and success becomes a shared reality.
Our Experience
Our team of experts has years of experience in face to face marketing, and promotions. We have worked with a diverse range of clients across various industries and have a proven track record of delivering successful events.
Our Philosophy
Performance-based philosophy
Incentivizing Results: Performance-based philosophy encourages employees to focus on achieving specific goals and targets. By linking rewards and recognition directly to performance outcomes, employees are motivated to excel and go above and beyond.
Accountability and Transparency: A performance-based approach fosters a culture of accountability and transparency. Clear performance metrics and expectations help employees understand what is expected of them, enabling them to take ownership of their work and track their progress.
Continuous Improvement: A performance-based philosophy promotes a mindset of continuous improvement. By setting ambitious goals and regularly evaluating performance, companies can identify areas for growth and development, driving innovation and progress.
Performance-based systems reward employees based on their actual contributions and results. This approach promotes a sense of fairness and meritocracy within the organization, as individuals are recognized and rewarded based on their performance rather than subjective factors.
Ultimately, choosing a performance-based philosophy aligns the organization's goals with individual and team efforts, driving motivation, accountability, and overall success.
No seniority philosophy
Our company has chosen a no seniority-based philosophy for several reasons. Firstly, we believe that valuing individuals based on their skills, contributions, and potential rather than their length of service promotes a meritocracy. This allows us to recognize and reward talent, innovation, and hard work, regardless of how long someone has been with the company.
Secondly, a no seniority-based philosophy fosters a more inclusive and collaborative work environment. It encourages open communication, idea sharing, and teamwork among employees at all levels. By removing the hierarchy associated with seniority, we create a culture where everyone's voice is heard and respected, leading to greater engagement and creativity.
Moreover, this approach encourages continuous learning and growth. Employees are motivated to develop new skills, pursue professional development opportunities, and stay up-to-date with industry trends. It ensures that our workforce remains agile, adaptable, and capable of meeting evolving business needs.
Lastly, a no seniority-based philosophy promotes fairness and equal opportunities. It eliminates biases that may arise from favoring employees solely based on their time served. Instead, individuals are evaluated and rewarded based on their performance, potential, and alignment with our company's values and goals.
Overall, embracing a no seniority-based philosophy aligns with our vision of a dynamic, inclusive, and high-performing organization that values individual contributions and fosters a culture of collaboration and growth.
Promotion from within
By promoting from within, we show a commitment to developing our employees and providing opportunities for growth.
When our employees see that there are opportunities for advancement within the company, it creates a much more competitive and moral boosting environment. Knowing that hard work and dedication will lead to advancement really motivates employees to perform better and strive for excellence.
Overall, our promoting from within philosophy has contributed to a positive work environment, employee satisfaction, and long-term success for the company.
At our company, we foster a team-oriented culture that extends beyond the office walls. We believe that strong bonds and collaboration among team members are essential for success. That's why we regularly organize events and activities that bring our team together outside of work.
These team-building events serve multiple purposes. Firstly, they provide an opportunity for employees to socialize and get to know each other on a personal level. When colleagues bond outside of work, it creates a positive and supportive atmosphere within the office, enhancing teamwork and cooperation.
Secondly, these events allow us to celebrate our achievements and milestones as a team. Whether it's a company anniversary, the successful completion of a project, or reaching a significant goal, we believe in acknowledging and rewarding the collective efforts of our team members. By organizing events, we create a space to reflect on our accomplishments and express our gratitude for everyone's hard work.
Furthermore, engaging in activities outside of the office helps to foster creativity and innovation. When team members step away from their desks and collaborate in a different setting, it often leads to fresh perspectives and new ideas. These events provide a platform for brainstorming, problem-solving, and thinking outside the box, ultimately benefiting our company and its growth.
Lastly, we understand the importance of work-life balance and the need for employees to have a sense of belonging. By organizing team events, we create an inclusive and supportive environment where everyone feels valued and appreciated. Whether it's a picnic, a sports day, a volunteer activity, or a team-building workshop, these events allow our team to relax, have fun, and build lasting connections.
In summary, our company embraces a team-oriented culture and recognizes the value of organizing events outside the office. Through these activities, we strengthen relationships, celebrate achievements, inspire innovation, and create a workplace where everyone feels connected and motivated.

OUR CULTURE
Meet Our Team
Our team of experts has years of experience in event planning, marketing, and promotions. We are passionate about what we do and are committed to delivering exceptional results for our clients.











